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American Crew's Fiber Shampoo strengthens and reconstructs the hair fiber from the inside by penetrating the cortex. This specially formulated shampoo acts as a pre styling product for men seeking to restore shine to their limp locks without being weighed down. It enhances hair elasticity and improves texture while gently cleansing and balancing the scalp's microbiome, making hair more manageable and easier to style. Prepare your hair for the ultimate damage control with our transformative Fiber pre styling shampoo. For best results, follow with the American Crew Fiber, Fiber Cream, or Fiber Grooming Foam.